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Bajaj Electricals E-Portal turns 20 this Independence Day, launches new and revamped website

The familiar name, Bajaj Electricals, is always fresh in our minds as we have all seen it in our homes for long. I recently came across it new website and I must say I was mighty impressed.

Delving a little deeper I got to know that it is the first company among many Indian brands to have its own website, launched in 1997. It turned 20 on 15th August 2017. It became one of the first websites that showed its catalogue and prices online. The journey for them seems to be truly iconic. In 2004, it started its own e-com portal. The year 2009 saw BEL integrating with Oracle ERP to show live-stock and price updates to its users.

The e-com portal of Bajaj Electricals is a display of systematic flawlessness in terms of performance and navigation. Each of the various segments is explained in detail listing catalogues and prices for an easy and smooth experience. Their broad verticals are conspicuously displayed which are then further divided into sub categories making it a very wholesome way of navigating the site.

As we can see, the UI and Responsiveness of the website is appreciable. There is no depletion in the user experience across devices with varied form factors.

The social media presence of Bajaj Electrical connected with the site is commendable. They seem to have been able to generate enough engagement with people active in the Social Media space.

Since SEO is critical for any website to serve the purpose for which it has been put up, we did a bit of checking on that as well. The main keywords are distributed well across the important HTML Tags of the website

One attractive thing about the site is that it is very uncluttered yet gives you ample opportunity to get into any of the user’s desired area of interest. Be it their various Businesses (Consumer Products, Luminaires, EPC – Power Transmission, Electrification, Illumination, Exports), CSR, Careers or Customer Care.

Anant Bajaj, the Joint Managing Director of Bajaj Electricals says, “The original thinking on digital as a company started long ago in 1997, when we launched our website. It was always on the cards to eventually have e-commerce as well, so to that extent, the company was always on the path towards digital.” This is very well reflected by the contemporary user interface of the site accompanied by brilliant colour combinations and very professionally done images.

During its journey of 20 years, BEL has always led with innovation through the website. In this digital world where people keep looking for best offers or deals and believe in shopping online, is keeping pace with the times and it setting a good example in digital engagement in the country. Visit   to experience the revamped and curated version.


Harsh Vardhan

Adventurer•Blogger• Foodie• Gadget Freak•Contact

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