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Innovative ways for brands to gauge right audience

Possessing a compelling vision, generating breakthrough brand building, utilizing digital platform to the fullest are few concerns of every Brand. Also, digital marketing has gone way beyond social platforms and Google adverts. The emergence of technological innovation and ever-increasing competition has created the demand for disruption in digital branding. We have now reached a stage where creativity is being blended with technology to give unique to create new opportunities for brands. There are different digital platforms, using innovative ways to fill the gap between brands and audience.


POKKT – The digital video explosion has elevated in-app video advertising as integral to branding. In-app ads possess the advantage of targeting users based on first-party data. Using predictive analytics, advertisers can analyze user behavior to gauge preferences, customise audiences and deliver compelling in-feed content. POKKT VIDEO ADS is the leading smart phone branding platform in India & South East Asia. With offices in six countries (India, Indonesia, Thailand, Philippines, Vietnam & Singapore), POKKT is today the biggest Ad Platform for App publishers and developers to monetise through Brand Ads and for Brand Advertisers to advertise on Gaming Aps. POKKT is integrated with leading games and App developers that get traffic from India & SEA (be it Global or local Apps).


YuppTV – OTT platforms are becoming popular when it comes to digital branding. Rising digital content consumption in the country has resulted in significant growth of digital video branding, which is about only one-fifth of TV branding. The growth of OTT platforms and the overall digital content market is however driven by a mix of branding and subscription revenue. YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 300+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages.


PokerbaaziMobile Branding is vital for better visibility today, In an ever-growing mobile space, marketers have to focus on right sources that can help them reach their target audience optimally. Talking about gaming platforms which helps brand to target youth, gamers and sports enthusiasts – Pokerbaazi, the most trusted online poker website in India. Driven with the vision of providing the Indian poker community with a world- class online gaming experience, PokerBaazi endeavors to not only stand at par but exceed the expectations of poker enthusiasts in the country.


Harsh Vardhan

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