Amazon Announces Prime Video Licensing Deal with Dharma Productions

by Harsh Vardhan Posted on

Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions. The digital premiere for upcoming Dharma releases on Prime Video will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

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“We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Nitesh Kripalani, Director and Country Head, Amazon Video India. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”  

 “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Apoorva Mehta, CEO Dharma Productions. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

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The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

 Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience. Customers who are not already Prime members can learn more about the program at www.amazon.in/prime

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

 

About Dharma Productions

Dharma Productions is a leading Indian film production and distribution company. Owned by Karan Johar, the company was founded by his father Late Sri Yash Johar in 1976, with its first production venture titled ‘Dostana’ starring Amitabh Bachchan. Since Karan Johar’s directorial debut film ‘Kuch Kuch Hota Hai’, the company has gone on to produce more than 25 films which includes series of blockbusters and critically acclaimed films like “My Name is Khan, Kabhi Khushi Kabhie Gham, Yeh Jawaani Hai Deewani, Agneepath, 2 States”. In its recent past, Dharma Productions has earned a name in the industry for encouraging and launching a fresh talent pool of directors, together with rising stars such as Alia Bhatt, Sidharth Malhotra and Varun Dhawan. This year, the company produced the critically acclaimed ‘Kapoor & Sons’ and has some of the most keenly awaited films of the year sitting in its roster, including films like  ‘Ae Dil Hai Mushkil’ , ‘Ok Jaanu’ and “Badrinath Ki Dulhania”. Today, Dharma Productions is the most sought after production house in the country, and is constantly aiming at creating new benchmarks in the Indian film industry. 

 

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Harsh Vardhan

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