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Happy Monk Launches to Transform India’s Frozen Aisle with Chef-Crafted, Preservative-Free Dim Sums

India’s first premium frozen dim sum brand debuts with handcrafted, preservative-free dumplings for the flavour-obsessed individuals.

Disrupting the concept of freezer-to-table food in India, Happy Monk officially launches the country’s first premium packaged frozen dim sum brand, crafted for the modern, flavour-forward consumer. With over 20 varieties of handcrafted dumplings with unique flavours like Edamame Truffle, Smoked Chicken and Cheddar Cheese, Sriracha Chicken and more, the brand is setting a new benchmark for gourmet experience in home dining

Happy Monk aims to stand as a game-changer, reimagining the frozen aisle with a refined approach to taste, texture, and authenticity. Each dumpling is expertly crafted, freshly frozen, and made with clean, preservative-free ingredients to offer a guilt-free experience and deliver restaurant style excellence in just minutes without sacrificing time or quality.

The brand is founded by seasoned marketers Varun Kapoor (ex-ITC, HUL) and Deepthi Nair (ex-Bisleri, MTR, Capital Foods, Allana) with a shared passion and a drive to bring something truly special to India’s food scene. With decades of experience in building iconic FMCG brands under the F&B sector, their journey was driven by a personal mission to create a product that met the evolving demands of the modern consumer.

At the heart of Happy Monk is its karigars, the skilled artisans/chefs who are the main force behind the tasty dumpling. They are the key towards balancing flavours and textures to perfection. These craftsmen are more than just cooks; they are the guardians of authenticity, ensuring each creation carries the warmth, heritage, and emotional depth that set Happy Monk apart.

The Happy Monk journey began with a simple yet ambitious vision: to bring chef-style, restaurant-quality dim sum to the modern, busy consumer’s table without the need to dine out. Priced between ₹395 to ₹485, each pack contains 10 pieces of dumplings, accompanied by a portion of flavorful chilli oil, and is designed for easy at-home steaming. The products are flash frozen to preserve freshness and ensure a long shelf life, allowing for a gourmet experience straight from your freezer. This method also maintains the highest quality without using preservatives. The brand’s visual identity, product packaging, and online experience reflect its philosophy: modern, mindful, and full of soul.

Happy Monk isn’t just entering a category – it’s building one. A first-of-its-kind brand built for a new kind of India: where quality is non-negotiable, convenience is a given, and flavour is everything.

Happy Monk is available exclusively on its official website, www.thehappymonk.co.in. Customers in Mumbai can enjoy same-day delivery on orders placed before 3 pm. Plans are also underway to extend delivery services to major metros and tier-1 cities across India in the coming months.

Harsh Vardhan

Adventurer•Blogger• Foodie• Gadget Freak• Contact on harshktr@gmail.com

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