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SMOKE, FIRE AND SPICE FESTIVAL AT HRC

HARD ROCK CAFE INDIA GRILLS UP TANTALIZING INTERNATIONAL FLAVORS 

AS PART OF NEW SMOKE, FIRE & SPICE MENU 

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Mix and Match Limited-Time Menu Highlights Global, Ethnic Flavors

Hard Rock Cafe India’s serving up a new menu that embraces the hottest global ethnic street flavors. Beginning from 1st Aug, the new menu, Smoke Fire Spice, draws inspiration from the spices, seasonings and sauces of popular street foods found around the world including Asia, Africa and Latin America.

 

Jay Singh, Co-Founder and Executive Director, JSM Corporation said, “The trend of fusing ethnic flavors creatively is widely gaining prominence today. The consumers in India have become extremely receptive to international flavors and have developed a great fondness towards it. Hard Rock Cafe’s Smoke, Fire & Spice menu thus aims to appease their evolving palates and showcase an array of the most popular global flavors to them. Also, as a country that devours grills, we are certain to take visitors on a culinary sojourn with the new festival.”

 

As part of the Smoke, Fire & Spice menu, Hard Rock has developed a variety of specialty rubs, seasonings and sauces that guests will be able to pair with their choice of chicken, shrimp or cottage cheese. Each protein will be served on a sizzling skillet accompanied by naan bread,a marinated salad mix, roasted vegetables, mixed cheeses and complimentary dipping sauces.

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Served steaming-hot and fajita style, the Smoke, Fire & Spice flavor options include these six tantalizing sauces:

Charmoula(North Africa)–a mix of parsley, cilantro, fresh garlic, paprika, black pepper, red pepper flakes, cumin and lemon juice, this marinade offers a rich herby and spicy flavor inspired by North African

Harissa(Morocco)–  a mix of dried chilies, coriander, ground caraway seeds and garlic that adds a bit of kick, inspired by flavors of Morocco

Chimichurri(Latin America)– a tangy mix of parsley, cilantro, basil, garlic and black pepper, inspired by flavors of Latin America

Satay(Thailand) – a fresh peanut and soy sauce mix, inspired by the flavors of Malaysia and Thailand

PiriPiri(South Africa) –a scorching mix of chili peppers inspired by flavors of South Africa

Chipotle– an all-out flavor kick of chipotle peppers, onions, and garlic for a bold taste

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Additionally, Hard Rock Cafe India will offer a limited-edition assorted veg and non-veg platters. Accompanying these delectable dishes are specially curated sizzling cocktails listed below:

TRIPLE THREAT (shared between two people): A magnificent blend of three rums, grenadine, grog mix mellowed with orange juice

SCORPION (shared between two people): A powerful sting of rums, fruit juices and brandy with awhisper of almonds

RIKKI TIKKI TAVI (shared between two people): Light & aromatic rums, orange liqueur, grenadine, pineapple juice & a splash of fresh lime

TRIP TO HELL: A potent blend of light & dark rums, brandy & almond mixed with orange juice

SANGRIA ROSA: A generous pour of Rose wine, bacardi rum, orange liqueur, sangria mix topped with strawberry, blue berry & lime

PARADISE PUNCH: A blend of gold & dark rum, pomegranate syrup, hard rock lemonade & splashed with bitters

SHOCKING SHANDY: Bacardi rum, orange liqueur, hard rock lemonade, topped with beer

TIKI TAKA GROG: A delightful blend of light, gold & dark rum, grog mix and lime

 

Guests can stop by any Hard Rock Cafe outlet in Mumbai – Andheri and Worli, New Delhi, Gurgaon, Bangalore, Hyderabad and Pune and try out the latest Smoke, Fire & Spice menu items or visit www.hardrock.com for more information.

 

About Hard Rock International

With venues in 70 countries, including 165 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Baku and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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