HP Inc, the global leader in printing, on Thursday launched the HP Sprocket Photo Printer for millennials and photography lovers, passionate about capturing memories in their day-to-day life through smartphones. The pocket-sized photo printer allows users to print directly from their mobile device instantly.
“While smartphones have made it very simple to store our memories digitally, the power of printing photographs cannot be undermined. The moment a digital photograph gets printed it becomes a tangible treasure one can cherish for life” said Raj Kumar Rishi, senior director, Printing Systems, HP Inc. India. “HP’s Sprocket printer allows users to print their treasured memories instantly on-the go with just a few taps. Customers remain to be at the heart of HP’s business and our constant endeavor has been to design products and services that enhance their overall brand experience”, he added.
The HP Sprocket makes photo printing more intuitive, convenient and snappy. With the HP Sprocket app, free on Android™ and iOS, users can now customize with their photographs by adding fun borders, emojis, stickers, filters and fonts available in the mobile application before printing them. The companion app enables users to print photographs directly from their social media accounts on Facebook and Instagram as well as choosing from their phone’s camera roll. Supporting a range of file types including .jpeg, .gif and .png, the app enables users to work on almost any image format.
HP Sprocket photo printer connects seamlessly to mobile devices via Bluetooth and prints photographs sized 2X3 inches using ZINK® technology. The ZINK® Photo Paper delivers colorful, smudge-proof, water-resistant and tear-resistant photos without ink or toner cartridges as all the color required for printing is embedded in the HP ZINK® photo paper itself. Additionally, the peel-and-stick backing property of ZINK® paper can turn favorite photos into fun stickers that can personalise everyday items such as bags, phones and notebook PCs.
“Millennial segment is the fastest growing segment in our country in terms of population and in terms of technology consumption. And so it is important for us to make sure that whatever products we launch whatever segment we will get into, we keep the millennial at the back of our mind and launch the product and devices which are gelling well with their lifestyle” Raj added
The HP Sprocket is available on Amazon.in starting on 14 September 2017 and on hpshopping.in at a price of INR 8,999/- and will be available in Black, Red and White colours. HP ZINK paper to be available for INR 539/- for a pack of 20 & INR 1249 for a pack of 50. Pack of 10 papers will come with the box at the time of purchase.
In terms of branding and promotion Raj said, “As far as the go to the market is concerned, we are going to the e-commerce way so we are currently starting with Amazon. Entire market is focused on digital, so a lot of social marketing and various digital tools are being used to bring this product to the consumer. Our retail presence is very significant. At some stage once the product gets to a certain level, we will obviously expand it to retail channel as well.”